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3 Ways How Digital Transformation Has Reshaped the Grocery Industry



When we talk about the grocery industry, we literally get the thoughts of the old-time grocery stores that we had seen in our childhood days. Or grocery shopping makes us remember the online grocery delivery app that we have used the most during the pandemic. In short, the grocery industry is a wide topic to talk about. The industry has experienced an incredible revolution and with this blog, we shall discuss the top three grocery digital transformations. 


Let us not jump directly to the digital transformation of the grocery industry, first let us see the interesting facts of the grocery industry and its emerging future.


The emerging grocery industry


Let us not deny the fact the e-grocery market is the biggest revolution of the grocery industry making it more versatile and flexible. The online grocery delivery app business is said to be a 1.1 USD trillion industry by 2027. It is the fastest-growing market in 2020. Indeed, a promising market segment for those who are looking to invest in a startup. 


Years ago, the grocery market was not well-established. It was known as the old brick and mortar store with the word ‘Kirana’ in Indian society. Later, came the transformation of malls where the groceries were promoted using different shelves and particular corners in the mall. Now, the entire grocery segment is converted into an e-grocery mart, where online grocery delivery applications are available to help you order your favourite groceries online in the blink of an eye.


Let’s move further and discuss the top three ways that highlight grocery digital transformation in 2020. 


3 Ways How Digital Transformation Has Reshaped the Grocery Industry


The grocery industry has many digital transformations be it the way people shop at the stores; the way people shop online, and the way vendors manage their supply management. Now, everything is done digitally without being worried about the inventory, stock, delivery, or invoicing. Let us understand each segment in detail.


1. e-Grocery Market


When we talk about the e-Grocery market we are talking about shopping groceries online via grocery selling websites and online grocery delivery app. BigBasket and Grofers are the perfect examples of how online grocery delivery can do wonders for customers by making their grocery shopping easy and comfortable. 


Amazon pantry is also a grocery delivery application introduced in India during the pandemic that focuses on delivering essential items including grocery via home delivery feature. The mobile app development company that helps with grocery delivery app development service will let you know about the important features of these apps. 


Well, for making your understanding easier- I will try to explain the basics of how the e-grocery delivery segment works.


Grocery Delivery App


The online grocery delivery app consists of three apps for making the shopping experience complete and functional. You must ask the grocery delivery app development company to develop a customer app, grocery store owner app and driver app for your upcoming grocery delivery startup.


The customer application helps with placing the grocery order. The store owner app proceeds with the collection of groceries from the warehouse or store as per the order list. And the driver app works efficiently for finding the address using GPS to deliver the groceries from the store. 


This is one of the most amazing digital transformations that the grocery industry has experienced so far. It has makeover the shopping experience of the customers from visiting the stores or malls to downloading the application on their smartphone. And, not to forget the pandemic proved that the e-grocery delivery market is one of the pandemic-proof businesses that one can invest in. 


Ordering Online During the Pandemic


During the Covid-19 pandemic, the grocery delivery market surged. Because people panicked visiting the stores and malls, the need for online grocery delivery soared high. Those people who never used online grocery delivery applications also started using the app, which incredibly enhanced the customer market of the e-grocery delivery market. 


As we observe in the image, the online grocery delivery app market has surged incredibly in the last six months. The grocery order volumes have enhanced since April 2020, which is exactly a month before the pandemic. Amazon and Flipkart have started serving the metro cities with grocery delivery services, which is out of the box idea for maintaining good sales and income.


In short, the grocery delivery giants BigBasket and Grofers have agreed that their order volumes have grown 2x times since the lockdown.

 

Cloud Stores


The rise of cloud kitchens is something that we all know. Cloud kitchen refers to the cloud restaurant that only serves home delivery. Likewise, the cloud stores refer to the online grocery market that virtually exists only for helping customers to get their favorite groceries via home delivery. Many startup owners have invested their money in cloud stores that make their grocery store virtually exist via a smartphone application. 


If you are wondering how to launch your online grocery delivery application, then you need to consult with the grocery delivery app development company. The mobile app development company will help you to get an exclusive online grocery delivery app for reaching out to the customers for home delivery service.


2. Digital Shopping Cart Experience at Stores


Well, I am not sure if you are aware of the popular Amazon Dash Cart that makes the shopping experience revolutionary with the exclusive digital cart shopping trolley. The transformation makes grocery shopping easier and quicker at grocery stores and malls. If you do not like standing in the queues at the grocery malls, then it is the time to shop with the exclusive Amazon dash cart. 


What is a digital shopping cart?



The Amazon dash cart is a perfect example of a digital shopping cart that has cameras and sensors and a digital scale inbuilt. Using the sensors and the scale, the cart is able to identify what the shoppers have just dropped inside the cart. Moreover, it automatically calculates the amount of the items dropped in the cart and applies any offers that are eligible for any product after scanning the code. 


Well, the grocery malls were introduced to bring revolution in the old-type grocery stores with separate cash counters and category-wise displayed grocery items. Now, Amazon has revolutionized the entire grocery shopping industry by bringing in electronic shopping carts that identify the product along with its cost for making invoicing simple and quicker.

Now, that is what we call a super grocery digital transformation for the grocery industry in 2020. 


Around the second week of July 2020, these shopping digital carts were introduced at the Amazon grocery store that is in Woodland Hills, California. 


3. Digital Supply Chain Management 


So, now let us move to the third and most important grocery digital transformation segment, i.e. digital supply chain management. Well, if you are a grocery store owner of a multi-chain store then this is something that is going to excite and interest you for sure. 


It is said that if your online grocery delivery application gets 5% of the industry’s total sales then it is time to rapid-up up your supply chain management activities. So, the grocery industry has observed an excellent makeover and the supply chain segment is something we should talk about. 


The digital supply chain management refers to the entire ecosystem from warehouse management to supplying groceries to the end consumer. You may not need to hire different persons for managing different departments, the entire ecosystem is managed digitally via a single dashboard or software.


The owner can operate the entire grocery delivery business from anywhere in the world and can access the inventory as well as sales report anytime of the day or night. This is a super grocery digital transformation managing grocery business with less money and effort. 



Summing Up

The grocery industry is a wide segment. It has got revolutionized and transformed from what it was decades before. We have discussed the top three grocery digital transformations that are experienced by us in the last few years. At iCoderz Solutions, we believe in developing the best UI/UX mobile apps that can be easily accepted by the end customer for digital use. 


Cost of Grocery Delivery Application 


The grocery delivery application can be built in two ways. The first way is to build an online grocery delivery application using the customization method. And the second way is to hire the grocery delivery solution (readymade) for launching your grocery delivery business in less time and money. 


You can inquire more about the monthly subscription grocery delivery solution by logging on to our official website.


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